Are your SEO metrics stuck in the past? In part two of our AI + SEO series, guest host Ximena Cordon (Head of Marketing at Symphonic Digital) is joined once again by Lindsie Nelson (Head of SEO at Symphonic) and Andreas Voniatis (Founder of Artios) to challenge the way we think about measuring SEO success in an AI-powered world.
With the rise of zero-click search and tools like ChatGPT and Google AI Overviews, traditional metrics like CTR and traffic are losing their relevance. In this episode, the trio explores smarter ways to connect SEO to ROI, how to rethink attribution, and why human-first content still matters.
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Connect with Us:
🔗 Website: https://www.symphonicdigital.com
🐦 X (Twitter): @SymphonicHQ
How to Listen:
Available on Apple Podcasts, Spotify, YouTube, and wherever you get your podcasts.
Timestamps:
00:00 – Intro
00:47 – What is zero-click search?
02:00 – AI’s impact on click value and brand awareness
03:42 – Why content must now meet a higher standard
06:00 – Shifting focus from traffic to lead quality
07:59 – What should we actually be measuring?
10:15 – Connecting SEO to ROI
13:08 – Attribution modeling and data limitations
17:41 – Content-based vs. channel-based attribution
21:05 – Why you need CRM integration to prove SEO value
24:00 – How to get leadership buy-in for SEO strategies
25:45 – Should SEO go beyond Google?
27:55 – Final thoughts and takeaways