In this episode of Performance Delivered, host Steffen Horst sits down with Kurt Uhlir, CMO at EZ Home Search and a veteran of more than 80 funding rounds and exits, to explore how AI is redefining modern marketing teams.

From cutting down content production costs to empowering leaders to be more hands-on, Kurt shares how AI isn’t replacing talent—but rather multiplying its impact. Whether you’re managing an in-house team or partnering with agencies, this episode will help you think more strategically about your people, your tools, and your outcomes.

🔑 Key Takeaways:

• Why AI is a force multiplier, not a job killer
• How marketing leaders must evolve beyond strategy and into implementation
• Why servant leadership creates space for innovation
• The future of SEO: topical authority and semantic search
• How to build peer communities that filter out “shiny object syndrome”

⚠️ Disclaimer:

The views and opinions expressed on the “Performance Delivered” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Performance Delivered, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.