Grant Johnson on How to Measure Marketing Effectiveness and Align on KPIs

Episode of Performance Delivered – Insider Secrets for Digital Marketing Success

In this episode, Steffen Horst chats with Grant Johnson, Chief Marketing Officer at Chief Outsiders, about how companies—especially mid-market B2B SaaS brands—can better define, measure, and optimize their marketing performance.

Grant shares his Marketing Performance Assessment framework, which helps companies evaluate their effectiveness across three key areas: market presence, brand strength, and pipeline health. With over 20 years in the marketing world and seven exits under his belt, Grant breaks down how to align on KPIs, prove value to leadership, and make data-driven decisions that lead to measurable growth.

🔍 Key topics include:

• The problem with vague or shifting KPIs
• How to define the right marketing metrics for your team
• Using assessments to uncover quick wins and long-term gaps
• Why GenAI changes the game—but doesn’t replace strategy
• How marketers can respond to pricing pressure from AI adoption
• The link between alignment, creative, and consistent pipeline generation

Whether you’re a marketing leader, founder, or agency partner, this episode offers clear advice for improving performance and building trust with the C-suite.

🎧 Listen now and learn how to bring focus, structure, and results to your marketing efforts.