Title: Insider Secrets for Digital Marketing Success Part 2

In this episode, join Steffen Horst and digital marketing expert Navar Hopkins in Part 2 of their insightful series on how small businesses can thrive through digital advertising. Discover the essential strategies for effective advertising, explore the latest ad channels like local service ads and DemandGen, and learn how to avoid common pitfalls. With over 15 years of experience, Navar shares her expertise on budget allocation, conversion tracking, and the importance of data-driven decision-making. Don't miss this opportunity to elevate your digital marketing game!

On this episode, We'll talk about:

• Advertising Strategies: The importance of location targeting and time zone considerations when running ads, particularly in the U.S. market.
• Conversion Tracking: The significance of using Google Tag Manager for efficient tracking and how it can improve site speed and diagnostics.
• Primary vs. Secondary Conversions: Understanding the difference between primary conversions (which impact reporting and bidding) and secondary conversions (which do not) and how to manage expectations during periods of volatility.
• Micro Conversions: The suggestion to incorporate micro conversions if a business is struggling to reach the required number of conversions for effective ad performance.
• Community Engagement: Navar Hopkins shares ways to connect with her and learn more about PPC management through various platforms and groups.

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