In this episode of Performance Delivered, host Steffen Horst welcomes Janet Jaiswal, Global VP of Marketing at BlueShift, to unpack what it truly takes to engage customers in today’s competitive B2B SaaS market. With a wealth of experience in senior marketing roles, Janet dives into the strategies that move the needle—from the first interaction to long-term retention.
They explore how AI can proactively reduce churn, why personalized communication drives loyalty, and how to turn everyday customers into powerful brand advocates. Janet also shares actionable tips for collecting and acting on customer feedback that leads to deeper relationships and sustainable growth.
Tune in to hear:
• Why engagement and retention are critical to long-term success
• How AI is transforming customer experience and reducing churn
• The role of data in making personalized communication scalable
• Real-world tactics for turning feedback into growth
• Ways to cultivate brand advocates from your existing customer base
Listen now to future-proof your customer engagement strategy and drive meaningful results.
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The views and opinions expressed on the “Performance Delivered” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Performance Delivered, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—© 2025.