Artificial intelligence is rapidly changing how audiences search, discover, and engage with information — and that means PR is evolving, too. In this episode, Jackson Wightman joins Steffen Horst to unpack how AI is reshaping media visibility, credibility, and the future of public relations.

From Google’s shrinking search dominance to the rise of AI-driven “answer engines,” Jackson explains why earned media now plays a critical role in what AI surfaces and how brands can adapt before the landscape becomes fully commercialized.

He also shares actionable steps for PR pros and brands to monitor their AI presence, tailor campaigns to different AI engines, and build true authority in the new era of intelligent search.