What does it take to break free from your past and create a life of purpose, peace, and impact?
In this inspiring episode of Perfectly Flawed, I’m joined by Gethin Jones—a man whose journey from childhood in care, addiction, and repeated prison sentences to becoming a leader, speaker, and changemaker will leave you in awe. Today, he is the Founder and CEO of Unlocking Potential, a transformative organisation that brings lived experience to the heart of leadership, consultancy, and training.
Gethin is one of the most inspiring, wise, and fun-loving people I know—a jovial, Buddha-like presence who radiates warmth and authenticity. With his trademark Think It, Say It, Do It framework, he now works with individuals, teams, and organisations worldwide, showing them how to build resilience, challenge broken systems, and unlock their true potential.
In this conversation, we explore:
💡 How Gethin turned struggle, addiction, and prison into fuel for transformation.
💡 Why authenticity and acceptance are at the heart of empowerment.
💡 The power of lived experience in creating change that lasts.
💡 How we can all step into our full potential—no matter where we’ve come from.
🎧 Tune in to hear Gethin’s powerful story of redemption and wisdom. His life is living proof that no matter how flawed our past, we can all create extraordinary futures.
Gethin Jones is the Founder and CEO of Unlocking Potential, a transformative organisation dedicated to inspiring change. His journey, from childhood in care to prison and overcoming addiction, fuels his mission to empower individuals and organisations.
Unlocking Potential’s Associate Model brings together experts with lived experience to deliver bespoke consultancy, leadership development, and training for public and corporate sectors.
An international speaker and PSA member, Gethin’s Think It, Say It, Do It framework inspires audiences worldwide. His work challenges systems, builds resilient leaders, and drives meaningful transformation, helping people unlock their full potential.