In this episode of *Perfectly Flawed*, I sit down with **Paul Avins**—a transformational coach, entrepreneur mentor. Paul’s remarkable career includes a 20-year track record of helping entrepreneurs and CEOs achieve extraordinary results, with over 550 companies, many scaling to £5–10 million, he leads world-class masterminds, retreats, and events through **Massive Action Coaching** and the UK’s No.1 Scale-Up Mastermind, **F12**.
Paul’s life took a dramatic turn when a severe asthma attack nearly ended it. Minutes later, he returned, transformed by the experience. He believes that this near-death experience (NDE) prepared him to navigate the challenges of his wife’s subsequent disabling illness, teaching him resilience, perspective, and the deeper meaning of wealth and life.
In this conversation, we explore:
💡 The intersection of business success, personal wealth, and spiritual insight.
💡 How a life-threatening event can redefine purpose and perspective.
💡 Lessons from guiding hundreds of entrepreneurs to scale their businesses beyond imagination.
💡 The importance of resilience and presence when life throws unexpected challenges your way.
🎧 Tune in for a conversation that blends business, life, and spirituality, and discover how extraordinary success and personal transformation can go hand in hand.
With a remarkable 20-year track record coaching entrepreneurs and CEOs, Paul knows how to deliver real results. He's successfully guided over 550 companies to surpass £1 million in revenue, with many scaling to an impressive £5 million and £10 million heights, dominating their industries.
Paul's journey has been marked by resilience, having survived a life-threatening asthma attack nine years ago, a testament to his unwavering commitment to helping others overcome adversity.
As the CEO of Massive Action Coaching, he leads 'Team Purple,' renowned for delivering world-class events, masterminds, and retreats that inspire and empower entrepreneurs on their scale-up journeys. Paul is also the driving force behind the No1 Scale-Up Mastermind in the UK, F12, boasting a remarkable 10-year history of creating millionaire business owners.
Links:
https://www.instagram.com/paulavins/
https://www.linkedin.com/in/paulavins/