Episode 20: Navigating the College Athletics NIL Boom: Building a Successful NIL Program

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Perfect Balance: An Advertising Law Podcast

Manatt, Phelps & Phillips, LLP

33 episodes

9 months ago

Perfect Balance: An Advertising Law Podcast is a monthly podcast presented by Manatt, Phelps & Phillips, LLP. Host Po Yi examines a broad spectrum of legal issues in advertising and marketing and helps advertisers find a balance between business realities and legal considerations. Manatt is a multidisciplinary national professional services firm known for its groundbreaking approach of bringing together legal services, advocacy and business strategy. Subscribe for notifications about new episodes, review our weekly Advertising Law newsletter and find more information on our services at manatt.com. The views expressed on the podcast reflect the personal views and opinions of the participants and are not intended to constitute legal advice or counsel. Credits Host and Executive Producer Po Yi, Partner, Advertising, Marketing and Media Music Mark July, Courtesy of Shutterstock, Inc.

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Episode 20: Navigating the College Athletics NIL Boom: Building a Successful NIL Program

Perfect Balance: An Advertising Law Podcast

21 minutes 25 seconds

3 years ago

Episode 20: Navigating the College Athletics NIL Boom: Building a Successful NIL Program

As the wave of opportunity continues to swell for student-athletes at NCAA member institutions who are now able to monetize their name, image and likeness (NIL) rights, risks and uncertainties for colleges and universities in this rapidly evolving marketplace are rising as well. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt professionals Matthew Reece, Kalon Gutierrez and David Frisbey to discuss the complexity of the evolving NIL marketplace and what colleges and universities can do to build a successful NIL program. This episode also takes a closer look at Manatt’s newly launched NIL Program Playbook and Scorecard, created for colleges and universities engaging in this space and seeking best practices for program development, dealmaking and compliance. Learn more about the Playbook and Scorecard, or download a preview now. To access other episodes of this podcast, please click here.