Episode 19: A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways for Advertisers

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Perfect Balance: An Advertising Law Podcast

Manatt, Phelps & Phillips, LLP

33 episodes

9 months ago

Perfect Balance: An Advertising Law Podcast is a monthly podcast presented by Manatt, Phelps & Phillips, LLP. Host Po Yi examines a broad spectrum of legal issues in advertising and marketing and helps advertisers find a balance between business realities and legal considerations. Manatt is a multidisciplinary national professional services firm known for its groundbreaking approach of bringing together legal services, advocacy and business strategy. Subscribe for notifications about new episodes, review our weekly Advertising Law newsletter and find more information on our services at manatt.com. The views expressed on the podcast reflect the personal views and opinions of the participants and are not intended to constitute legal advice or counsel. Credits Host and Executive Producer Po Yi, Partner, Advertising, Marketing and Media Music Mark July, Courtesy of Shutterstock, Inc.

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Episode 19: A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways for Advertisers

Perfect Balance: An Advertising Law Podcast

24 minutes 23 seconds

3 years ago

Episode 19: A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways for Advertisers

With the evolving use of social media and consumer and product reviews in marketing, the Federal Trade Commission (FTC) has proposed significant revisions to its Endorsement Guides in its ongoing effort to provide more practical guidelines and combat deceptive practices relating to endorsements and reviews. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt Advertising Partners Jesse Brody and Jeffrey Edelstein to discuss some of the key updates to the Endorsement Guides that the FTC has proposed, including expanded definitions of “endorser” and “endorsements” to include social tags and virtual influencers, clarification on the disclosure of material connections, and a new definition of “clear and conspicuous” relating to such disclosure, as well as a new section addressing consumer reviews.