Perfect Balance: An Advertising Law Podcast is a monthly podcast presented by Manatt, Phelps & Phillips, LLP. Host Po Yi examines a broad spectrum of legal issues in advertising and marketing and helps advertisers find a balance between business realities and legal considerations. Manatt is a multidisciplinary national professional services firm known for its groundbreaking approach of bringing together legal services, advocacy and business strategy. Subscribe for notifications about new episodes, review our weekly Advertising Law newsletter and find more information on our services at manatt.com. The views expressed on the podcast reflect the personal views and opinions of the participants and are not intended to constitute legal advice or counsel.
Credits
Host and Executive Producer
Po Yi, Partner, Advertising, Marketing and Media
Music
Mark July, Courtesy of Shutterstock, Inc.
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Perfect Balance: An Advertising Law Podcast is a monthly podcast presented by Manatt, Phelps & Phillips, LLP. Host Po Yi examines a broad spectrum of legal issues in advertising and marketing and helps advertisers find a balance between business realities and legal considerations. Manatt is a multidisciplinary national professional services firm known for its groundbreaking approach of bringing together legal services, advocacy and business strategy. Subscribe for notifications about new episodes, review our weekly Advertising Law newsletter and find more information on our services at manatt.com. The views expressed on the podcast reflect the personal views and opinions of the participants and are not intended to constitute legal advice or counsel.
Credits
Host and Executive Producer
Po Yi, Partner, Advertising, Marketing and Media
Music
Mark July, Courtesy of Shutterstock, Inc.
Episode 17: Get Your Brand in the Game: Opportunities for Marketers in Esports and Gaming
Perfect Balance: An Advertising Law Podcast
30 minutes 42 seconds
3 years ago
Episode 17: Get Your Brand in the Game: Opportunities for Marketers in Esports and Gaming
With the games industry impacting the daily life of billions of people around the globe, there is an increasing opportunity for brands and marketers to be involved in the rapidly evolving games and esports space. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by guests Greg Selkoe and Ned Sherman. Greg Selkoe is CEO and cofounder of the esports lifestyle gaming brand XSET and an early leader in the esports and gaming industry. Ned Sherman, partner and leader of Manatt’s Digital and Technology Transactions practice, represents a variety of games and esports clients and has over two decades of experience focused on dealmaking, legal issues, venture capital, growth strategies and M&A.
Perfect Balance: An Advertising Law Podcast
Perfect Balance: An Advertising Law Podcast is a monthly podcast presented by Manatt, Phelps & Phillips, LLP. Host Po Yi examines a broad spectrum of legal issues in advertising and marketing and helps advertisers find a balance between business realities and legal considerations. Manatt is a multidisciplinary national professional services firm known for its groundbreaking approach of bringing together legal services, advocacy and business strategy. Subscribe for notifications about new episodes, review our weekly Advertising Law newsletter and find more information on our services at manatt.com. The views expressed on the podcast reflect the personal views and opinions of the participants and are not intended to constitute legal advice or counsel.
Credits
Host and Executive Producer
Po Yi, Partner, Advertising, Marketing and Media
Music
Mark July, Courtesy of Shutterstock, Inc.
