The asset management industry faces a period of profound change. In our podcast we talk to marketing leaders from the world's leading asset managers about how they are working to position their brands for a very different future.
The asset management industry faces a period of profound change. In our podcast we talk to marketing leaders from the world's leading asset managers about how they are working to position their brands for a very different future.
In our seventh episode, our Co-CEO Josh Cole and Hilda Tingle, Global Head of Digital Marketing at BNP Paribas Asset Management, discuss upcoming industry trends like TikTok and how asset managers can use them to leverage their channel strategy. They explore how firms can authentically communicate culture and conclude with critical insights on building and protecting profiles of senior leadership.