The Rule That Saved This Filipina Entrepreneur From Going Broke

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Pera and Purpose Podcast

Jay Adrian Tolentino and TAGM Marketing Solutions Inc.

168 episodes

1 week ago

Hosted by Jay Adrian Tolentino AKA “Kuya Jay”. He is a Financial Coach and Educator based in Dubai. The aim of this program is to help every Filipino become debt-free, build wealth and use money as a tool to live a meaningful life. Topics include proper money management, entrepreneurship, investments, and the stories of many notable individuals and personal finance personalities. For brand partnerships, advertisements, or other collaboration opportunities with our podcast, please contact our management team at info@tagm.com.

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All content for Pera and Purpose Podcast is the property of Jay Adrian Tolentino and TAGM Marketing Solutions Inc. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

How To

Education

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The Rule That Saved This Filipina Entrepreneur From Going Broke

Pera and Purpose Podcast

1 hour 13 minutes 8 seconds

4 months ago

The Rule That Saved This Filipina Entrepreneur From Going Broke

✅ Register for Hyku's upcoming workshop: https://forms.gle/QN6DN7cti9WL4cgd9

📅 Schedule Your Financial Clarity Call with Kuya Jay: https://jayadriantolentino.com/financialclaritycall?video=jUWfedLfngE

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At 19, Hyku Desesto dropped out of college and gave birth to her son on the day she turned 20. Not long after, she moved to Dubai—with a plan and a deep sense of purpose. By 22, she was running Hyku D Photography and working with global brands like Netflix, Louis Vuitton, Nestlé, and MAC Cosmetics.

Today, she's one of the most celebrated Filipina photographers in the UAE. She was awarded the Ten Outstanding Young Men (TOYM) honor in 2023, won Best Photographer at the Illustrado Women of Substance Awards, and received recognition in Netflix’s Girl Boss Campaign in 2022.

In this episode, Hyku opens up about what it really took to succeed early—sacrifice, self-doubt, and starting before she felt ready.We talk about money, motherhood, critics, confidence, and what she hopes her son remembers about her someday.If you’ve ever felt torn between survival and chasing your craft, this one’s for you.

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Connect with Hyku: https://www.instagram.com/hytotheku/

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