Welcome to the Sip & Solve podcast, where we tackle the biggest challenges facing business leaders today! In this pilot episode, host Louise Ridlen, CEO of Peppermint IT, sits down with Sugira Rubasha, a leading personal branding expert, to uncover the strategies CEOs need to build a powerful personal brand in 2025.From leveraging LinkedIn for inbound leads to creating high-impact content that drives authority and trust, this episode is packed with actionable insights to help CEOs stand out, attract opportunities, and grow their influence.☕ Sip some Tea and tune in, because success starts with the right brand!Peppermint iT is a technology company in Sydney. We specialise in everything that helps you run the backend of your office efficiently. Check out our website for further details: https://www.itlady.com.au#personalbranding #ceo #linkedinmarketing #marketing #leadershipgrowth