How Appetite Appeal Can Help Grow Your Brand
On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands.
The LOVE of FOOD is one of the strongest human emotions.
Food fantasies—anticipating that special moment. How our imaginations can just run wild.
It doesn’t just happen. Appetite appeal has two fundamental driving forces: Science and Art.
The Science: Our metabolic need to eat. We need food and liquids to fuel our bodies. Humans have powerful mood-altering neurotransmitters in our brains that activate these senses, which ultimately drives us to eat. To crave.
The Art: Unlike the science behind your appetite, the emotional aspect of eating is often driven by art and creativity. We eat with our eyes, ears, and imagination long before we actually taste anything. This is the artistry of creating appetite appeal.
Join me as we discuss:
The metabolic need to eat
How our brains create the impulse or desire to eat
Why most hunger and thirst is purely emotional
The dopamine effect
The artistry tapping into the emotions of appetite appeal
We eat with our eyes and imagination
Using words and imagery to mimic real-life eating experiences
And much more
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How Appetite Appeal Can Help Grow Your Brand
On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands.
The LOVE of FOOD is one of the strongest human emotions.
Food fantasies—anticipating that special moment. How our imaginations can just run wild.
It doesn’t just happen. Appetite appeal has two fundamental driving forces: Science and Art.
The Science: Our metabolic need to eat. We need food and liquids to fuel our bodies. Humans have powerful mood-altering neurotransmitters in our brains that activate these senses, which ultimately drives us to eat. To crave.
The Art: Unlike the science behind your appetite, the emotional aspect of eating is often driven by art and creativity. We eat with our eyes, ears, and imagination long before we actually taste anything. This is the artistry of creating appetite appeal.
Join me as we discuss:
The metabolic need to eat
How our brains create the impulse or desire to eat
Why most hunger and thirst is purely emotional
The dopamine effect
The artistry tapping into the emotions of appetite appeal
We eat with our eyes and imagination
Using words and imagery to mimic real-life eating experiences
And much more
#19 Pork Inspiration with Tara-Ann Dugan (National Pork Board)
Peppered: A Food and Beverage Marketing Podcast
42 minutes 11 seconds
6 years ago
#19 Pork Inspiration with Tara-Ann Dugan (National Pork Board)
Tara-Ann Dugan is the Director of Consumer and Marketplace Insights for the National Pork Board and has more than 12 years of food marketing and research experience, spanning across McDonald’s Corporation, Nielsen, IRI, and Hammacher Schlemmer. She has some great insight not only in the protein category but eating occasions in general.
On today’s show we will be taking a deep dive into the wonderful world of pork, meat, and protein.
Join us as we discuss:
- Changing consumer needs
- 9 dinner occasions identified in the new Dinner at Home in America research
- Do Millennials and GenZ know how to cook meat?
- Perceptions of pork and meat
- The role of Retail POS
- How has “plant-based” impacted the pork category?
- What’s new and innovative in the pork industry?
- Transparency
Peppered: A Food and Beverage Marketing Podcast
How Appetite Appeal Can Help Grow Your Brand
On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands.
The LOVE of FOOD is one of the strongest human emotions.
Food fantasies—anticipating that special moment. How our imaginations can just run wild.
It doesn’t just happen. Appetite appeal has two fundamental driving forces: Science and Art.
The Science: Our metabolic need to eat. We need food and liquids to fuel our bodies. Humans have powerful mood-altering neurotransmitters in our brains that activate these senses, which ultimately drives us to eat. To crave.
The Art: Unlike the science behind your appetite, the emotional aspect of eating is often driven by art and creativity. We eat with our eyes, ears, and imagination long before we actually taste anything. This is the artistry of creating appetite appeal.
Join me as we discuss:
The metabolic need to eat
How our brains create the impulse or desire to eat
Why most hunger and thirst is purely emotional
The dopamine effect
The artistry tapping into the emotions of appetite appeal
We eat with our eyes and imagination
Using words and imagery to mimic real-life eating experiences
And much more
