How Appetite Appeal Can Help Grow Your Brand
On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands.
The LOVE of FOOD is one of the strongest human emotions.
Food fantasies—anticipating that special moment. How our imaginations can just run wild.
It doesn’t just happen. Appetite appeal has two fundamental driving forces: Science and Art.
The Science: Our metabolic need to eat. We need food and liquids to fuel our bodies. Humans have powerful mood-altering neurotransmitters in our brains that activate these senses, which ultimately drives us to eat. To crave.
The Art: Unlike the science behind your appetite, the emotional aspect of eating is often driven by art and creativity. We eat with our eyes, ears, and imagination long before we actually taste anything. This is the artistry of creating appetite appeal.
Join me as we discuss:
The metabolic need to eat
How our brains create the impulse or desire to eat
Why most hunger and thirst is purely emotional
The dopamine effect
The artistry tapping into the emotions of appetite appeal
We eat with our eyes and imagination
Using words and imagery to mimic real-life eating experiences
And much more
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How Appetite Appeal Can Help Grow Your Brand
On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands.
The LOVE of FOOD is one of the strongest human emotions.
Food fantasies—anticipating that special moment. How our imaginations can just run wild.
It doesn’t just happen. Appetite appeal has two fundamental driving forces: Science and Art.
The Science: Our metabolic need to eat. We need food and liquids to fuel our bodies. Humans have powerful mood-altering neurotransmitters in our brains that activate these senses, which ultimately drives us to eat. To crave.
The Art: Unlike the science behind your appetite, the emotional aspect of eating is often driven by art and creativity. We eat with our eyes, ears, and imagination long before we actually taste anything. This is the artistry of creating appetite appeal.
Join me as we discuss:
The metabolic need to eat
How our brains create the impulse or desire to eat
Why most hunger and thirst is purely emotional
The dopamine effect
The artistry tapping into the emotions of appetite appeal
We eat with our eyes and imagination
Using words and imagery to mimic real-life eating experiences
And much more
#17 A Sweet Story of Success with Loren Brill, Founder of Sweet Loren’s
Peppered: A Food and Beverage Marketing Podcast
51 minutes 2 seconds
6 years ago
#17 A Sweet Story of Success with Loren Brill, Founder of Sweet Loren’s
This episode of the Peppered Podcast is with Loren Brill, founder of Sweet Loren’s. Sweet Loren’s is a fast-emerging brand of refrigerated cookie dough—self-described as a clean food company transforming what it means to be convenient and delicious.
I love the fact that Sweet Loren’s is extremely indulgent, deliciously sweet —and made with clean, simple ingredients. But more importantly, I love the story behind the brand.
When founder, Loren Brill, was diagnosed with Stage 2 Hodgkin’s lymphoma, along with her treatments, she also knew that she needed to change her eating habits. But the one thing she just couldn’t give up were SWEETS. This began her journey on how to satisfy that sweet tooth—with quality, better-for-you ingredients—but without comprising on taste; which ultimately resulted in Sweet Loren’s cookie dough.
On this episode of the Peppered Podcast, we’re going to dig deep into food trends, discussing:
- The story behind the brand
- The challenges of starting a new brand
- Scaling-up—quickly!
- Why core principles and values matter
- The importance of clean, simple ingredients
- Why consumers rally behind this brand
- And more
Peppered: A Food and Beverage Marketing Podcast
How Appetite Appeal Can Help Grow Your Brand
On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands.
The LOVE of FOOD is one of the strongest human emotions.
Food fantasies—anticipating that special moment. How our imaginations can just run wild.
It doesn’t just happen. Appetite appeal has two fundamental driving forces: Science and Art.
The Science: Our metabolic need to eat. We need food and liquids to fuel our bodies. Humans have powerful mood-altering neurotransmitters in our brains that activate these senses, which ultimately drives us to eat. To crave.
The Art: Unlike the science behind your appetite, the emotional aspect of eating is often driven by art and creativity. We eat with our eyes, ears, and imagination long before we actually taste anything. This is the artistry of creating appetite appeal.
Join me as we discuss:
The metabolic need to eat
How our brains create the impulse or desire to eat
Why most hunger and thirst is purely emotional
The dopamine effect
The artistry tapping into the emotions of appetite appeal
We eat with our eyes and imagination
Using words and imagery to mimic real-life eating experiences
And much more
