𝗛𝗼𝘀𝘁: Andrii Gorbenko, Lead R&D Promotion Consultant, 1 year and 6 months at SoftServe
𝗚𝘂𝗲𝘀𝘁: Anna Sheremetieva, R&D Product Manager, 9 months at SoftServe

"Imagine, you can touch untouchable things," - said Anna Sheremetieva, Senior R&D Product Manager at SoftServe.
No, it's not an invention. It's a real haptic technology that you can use in healthcare, entertainment, therapy, etc.

Together with Andrii Gorbenko - R&D Lead, they talked in detail about:
🔗What is haptics technology?
🔗What is the E-texture project about?
🔗In which areas will be this technology the fastest to use?
🔗How to be a productive PdM if you work in the innovation industry?

Don't miss out and listen to the new episode about thе 4D world.
Who knows, maybe you'll deal with this soon😎

01:40 - Anna about her background and transition to R&D
07:20 - What is haptic technology, and how it works
12:20 - About the commercialization of this sphere
18:00 - How previous experience helps to dive into new projects smoothly
22:10 - What it's like to be a product owner in an innovative project
24:50 - E-texture project and what is it about
31:25 - E-texture technology: where to use?
36:20 - What are the benefits of this technology in healthcare and therapy?
38:15 - How to verify and validate industries, which should be in focus
45:00 - Marketing side and project results
49:40 - Story about the first demo request (lead)
57:10 - What is the future of the E-texture project
01:03:20 - Bits of Advice for PdM's in innovative industries
01:07:20 - General trends in haptics and human-computer interaction
01:09:40 - Outro