Margarita chats with Alex Schinasi—mom, entrepreneur, and co-founder of the viral Hulken bag. Alex opens up about her Jewish upbringing, parenting after October 7th, and what it takes to grow a brand in today’s market. From business lessons to mentorship and dream collabs, she keeps it real with wisdom and humor. Follow Alex on Instagram @alexschinasi and check out @hulkenbag to see the bag everyone’s talking about.

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What We Discuss:

00:00 Intro & Episode Agenda

04:07 Alex Schinasi's background & Jewish upbringing

07:04 How is Alex talking to her kids about life post Oct 7th

11:21 The Hulken bag!!! All about this business

16:12 Tried & true business principles - what are they?18:52 How is Hulken navigating dupes?

20:37 On tariffs

23:17 Alex's mentors

24:45 Alex's proudest achievement

27:42 On the culture of "BSing" in entrepreneurship

32:00 Who would be on Hulken's influencer trip?

33:07 Closing Remarks & Guest Nomination