In this episode of Purposely Podcast, Simon Fulford, Executive Director at Parrott Creek in Oregon, talks about leadership, community, and making change that lasts.

Parrott Creek supports young people facing tough circumstances, combining therapeutic care with community-based programmes. Simon’s approach is shaped by years of working with youth and families in the UK, New York, and now the Pacific Northwest.

He believes leadership is about staying steady when things get hard and making sure purpose shows up in everyday work. The new $29 million residential campus is a major milestone, but Simon says the real test lies in delivering programmes that match the promise of the space.

He also talks about the realities nonprofits face - funding cuts, mergers, and the challenge of holding on to identity through it all. His focus is on keeping Parrott Creek nimble, learning from other sectors, and protecting the relationships and trust that make the work possible.

Simon’s story crosses continents, but his focus remains constant: do the work, stay connected, and keep improving.