This is a show for status quo busters inside enterprises who are ready to make change happen. We: ask people who have transformed big businesses how they’ve done it through three lenses: technology, mindset, and strategy. You: get the roadmap to creating change inside your own enterprise.
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This is a show for status quo busters inside enterprises who are ready to make change happen. We: ask people who have transformed big businesses how they’ve done it through three lenses: technology, mindset, and strategy. You: get the roadmap to creating change inside your own enterprise.
This year in CX transformation: Tech shifts that defined 2023 - AI, automation, content strategy and more
People Changing Enterprises
18 minutes
1 year ago
This year in CX transformation: Tech shifts that defined 2023 - AI, automation, content strategy and more
A year recap of customer experience transformation: the Contentstack team reflects on 2023's major changes in tech and comms landscape, and offers advice for the year ahead. Discover what's next for personalization and AI, and how businesses can make their composable initiatives more successful given all the changes that have shaped the year behind us. This episode features:
Jasmin Guthmann, Head of Corporate Communications, Contentstack
Vasu Kothamasu, GM and Head of Engineering, Contentstack
0:59 How has business to customer communication changed over the past year? (Jasmin Guthmann)
2:34 The challenge and promise of personalization (Vasu Kothamasu)
4:24 How the AI landscape changed in 2023 (Nishant Patel)
6:16 Is this the year of true hyper-personalization? (Nishant Patel)
7:46 Practical implications of AI for businesses (Conor Egan)
9:47 Unlock efficiency with automation (Conor Egan)
11:28 Why composable is the way forward, and how to make composable transformation successful (Vasu Kothamasu)
13:57 Navigating periods of significant change (Neha Sampat)
15:59 Advice for businesses heading into 2024 (Neha Sampat)
People Changing Enterprises
This is a show for status quo busters inside enterprises who are ready to make change happen. We: ask people who have transformed big businesses how they’ve done it through three lenses: technology, mindset, and strategy. You: get the roadmap to creating change inside your own enterprise.
