How to create a disruptive brand from scratch, but in an industry that spans hundreds of years of tradition? Crystal Langley and Alex Tanck join this bonus episode of the new Content Series to share how they did just that for wine startup Sommsation. Learn how they used data-driven approaches to create a new brand, how they built out the brand's first integrated campaign, how they pulled all of that through the brand's digital channels - and advice they have for other creative teams.

Check out the Sommsation campaign assets discussed in the episode!

Timestamps:
02:20 What is Sommsation?
03:20 Creating a data-driven brand identity for a brand bridging tradition with innovation
06:26 Brand guidelines and training the business
09:45 The process of developing the brand's first integrated campaign
12:28 Key considerations in pulling creative campaigns through the digital experience
14:38 Why templates are crucial
15:57 How brand & company values can inform digital strategy
19:05 The importance of transparency in decision making in digital