Renowned CEO coach and author Steve Tappin joins me on the latest episode of People & Pioneers - The Podcast. The Awareness Advantage: How Great Leaders Are Made is an honest and insightful conversation about leadership, transformation, and human potential.

From his roots in Yorkshire to coaching the world’s top CEOs, Steve’s journey is driven by a lifelong fascination with what makes great leaders truly exceptional. Drawing on decades of experience, he shares powerful lessons on personal growth, cultural transformation, and how to lead with purpose and impact.

🎧 Tune in to explore:

•  How to adopt a bold, “go for it” mindset
• What it takes to build trust with CEOs
• Why curiosity and ‘freshly baked’ thinking matter in high-stakes leadership
• The importance of crafting a new national narrative for the UK Innovative practices that unlock extraordinary results
• How self-awareness, and the Awareness Code, has reshaped leaders and organisations
• Winning the confidence of leaders across China, the US, and beyond

This episode is packed with practical insight and inspiration for anyone passionate about leadership, culture, and unlocking human potential.

Thanks for the brilliant conversation and inspiration, Steve.