"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...
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"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...
Why Most Partnership Strategies Fail (and How to Fix Them), with Stefan Ross
Peer Effect
36 minutes
4 months ago
Why Most Partnership Strategies Fail (and How to Fix Them), with Stefan Ross
Most founders wait too long to think about partnerships. They wait until sales hit a ceiling. Until delivery starts to buckle. Until the team is stretched too thin. But what if partnerships weren’t a backup plan? What if they were the foundation of scale? In today’s episode, I’m joined by Stefan Ross, a go-to-market operator who’s built revenue and partnership functions from seed to pre-IPO. Together we unpack: The right way to scale your delivery model without building an inflated team...
Peer Effect
"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...