"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...
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"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...
The Power of 'Deep Work' for Founders – Reconnecting with Self and Having Fun, with Freddie Birley
Peer Effect
35 minutes
5 months ago
The Power of 'Deep Work' for Founders – Reconnecting with Self and Having Fun, with Freddie Birley
What if having more fun was the key to being a better founder? Seriously. Not just to feel good, but to actually unlock better decisions, more creativity, and a business that’s built to last. In this episode, I sit down with Freddie, founder of POP and one of the most insightful coaches I know. We talk about something that doesn’t get spoken about enough in founder circles: how to reconnect with yourself as you scale. Not in a fluffy way. But in a practical, energising, real kind of ...
Peer Effect
"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...
