"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...
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"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...
Rethinking B2B Marketing in 2025 with Employee Generated Content (EGC), with Katie Street
Peer Effect
31 minutes
4 months ago
Rethinking B2B Marketing in 2025 with Employee Generated Content (EGC), with Katie Street
Your best marketing content creators probably aren't who you think they are. Most founders assume it has to be them. They overlook the thought leaders already inside their team. They default to safe, scripted content that feels awkward and inauthentic. But what if the future of marketing wasn’t about personal branding at all… What if it was about empowering your entire team? In today’s episode, I’m joined by Katie Street, founder and MD of Street Agency and host of the chart-topping podcast ...
Peer Effect
"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...
