"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...
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"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...
Rebuilding and Automating a Business From the Ground Up, with Tara Button
Peer Effect
32 minutes
3 months ago
Rebuilding and Automating a Business From the Ground Up, with Tara Button
"I had to let everyone go and run the entire business myself." Tara Button's Buy Me Once had raised £3 million and grown to 14 staff. They were burning through cash faster than they could raise it. The choice: close the business completely or go solo with AI automation. The result? Q4 2024 revenue exceeded Q4 2023 (with the full team) and they made their first profit ever. In today's episode, I'm joined by Tara Button, bestselling author and founder of Buy Me Once, a mission-driven e-commerce...
Peer Effect
"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...
