In this inspiring episode of the NASM “Peak Physique Podcast,” host Andre Adams is joined by featured guest, trailblazer Shannon Dey, CEO and founder of Team Bombshell, for an empowering deep-dive into the evolution of women's fitness and the business of building an empire. Shannon shares her unique journey from NFL cheerleader and health club entrepreneur to pioneering the first all-female bikini competition team—before the bikini division even existed! Shannon opens up about the early days of Bombshell Fitness, the challenges of launching a new concept in a male-dominated industry, and what it took to cultivate a supportive, empowering environment for women from all walks of life. Listeners will hear how Shannon’s business acumen and background in health education shaped her approach and how core values—like treating everyone with equal respect—became the heartbeat of her organization. Andre and Shannon dig into the evolution of contest prep, the impact of social media and technology, and the vital role that mindset and mental toughness play in both athletic and business success. Shannon offers candid advice for aspiring coaches, stressing the importance of passion, perseverance, and community. She shares memorable transformation stories from Team Bombshell and emphasizes why true confidence and self-worth are built through action, not just outcomes. Whether you’re an athlete, coach, or fitness enthusiast, this episode is loaded with practical wisdom, motivation, and real talk about thriving in the ever-changing world of women’s fitness. Don’t miss it! If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! The content shared in this podcast is solely for educational and entertainment purposes. It is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek out the guidance of your healthcare provider or other qualified professional. Any opinions expressed by guests and hosts are their own and do not necessarily reflect the views of NASM. Introducing NASM One, the membership for trainers and coaches. For just $35/mo, get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/3zoMWyV