Matt Umholtz went from being employee G257 at a national payroll provider to building one of the most vertically focused payroll machines in the country. In this episode, he joins Matt Vaadi to share how one McDonald’s client led to thousands more—and why most payroll companies never unlock that kind of momentum.
They dive into the decision to niche hard into restaurants and multi-location brands, what “speaking like a native” actually means in a sales context, and the specific strategies Alliance HCM uses to win, onboard, and retain high-volume clients.
This is a candid look at what happens when you stop being a generalist and start owning a vertical and the backend efficiencies, referral power, and private equity attention that come with it.
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🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/
💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company
📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U
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👉About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi
👉About the Guest
Find Matt on LinkedIn here:
https://www.linkedin.com/in/mattumholtz
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