Random Acts of Sales Are Killing Your Pipeline (Fix It in 8 Touches)

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Payrollin'

Matt Vaadi

74 episodes

2 days ago

If you are a payroll and HR industry professional that wants to learn from other executives, this is the podcast for you. Listen in as Matt Vaadi shares best practices from growing his own seven-figure payroll company and talks to other experts in the payroll and HR industry. Follow along as we tease out the best practices and processes from payroll bureaus and partners. Matt has owned a payroll and HR company for over ten years. He has also worked for the big red machine where he was a consistent top 10% performer and award winner. He has developed HR software. He knows payroll.

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Random Acts of Sales Are Killing Your Pipeline (Fix It in 8 Touches)

Payrollin'

29 minutes 5 seconds

3 days ago

Random Acts of Sales Are Killing Your Pipeline (Fix It in 8 Touches)

No more sales burnout! Learn how to set up a repeatable system that keeps your pipeline full and your business growing.

In this episode of Payrollin’, Matt Vaadi shares the exact 8-touch sales campaign template he’s used to generate consistent payroll and PEO clients for 20 years.

Whether your pipeline’s empty or you just want predictable leads every month, this step-by-step walkthrough shows you how to:

✅ Identify your ideal payroll client profile

✅ Build a repeatable 4- to 6-week sales campaign

✅ Automate touches with email, LinkedIn, phone, and direct mail

✅ Track metrics so you know what’s actually working

⏰ TIMESTAMPS:

0:00 - Intro: Frustration with sales progress

1:35 - Random Acts of Sales: Feast or famine sales pipeline

2:03 - Campaign Effectiveness: Creating repeatable results

3:03 - Systems Problem: Lack of a repeatable method

4:01 - Delegating Tasks: Who should handle campaign execution?

5:38 - Sales Campaign Overview: The 8-touch process

6:00 - Target Account Profile: Defining your ideal customer

7:02 - Geographic Focus: Targeting local markets

8:01 - Campaign Messaging: Why go local?

9:23 - Emotional Appeal: Leading with emotions in sales

10:04 - Key Differentiators: Standing out from competitors

10:37 - Overcoming Objections: Proactively addressing concerns

11:02 - First Meeting: Selling the meeting, not the service

13:06 - Multi-Phase Campaign: Using phone, in-person, and emails

15:16 - Direct Mail: Increasing conversion with physical mail

17:12 - Phone Calls: Using calls effectively

19:00 - Email Follow-ups: Short, value-driven emails

21:09 - LinkedIn Requests: Leveraging LinkedIn in outreach

23:04 - Persistence: Tracking and optimizing campaigns

25:14 - Video Emails: Using Loom for engagement

26:38 - Final Follow-ups: Importance of persistence

27:12 - Automation: Streamlining the process for repeatability

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💬 CONNECT WITH MATT:

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#payroll #payrollservices #bureauowner