In this episode, Matt delves into the art of developing a successful partner program. Drawing from personal experience, Matt discusses how a simple cold call led to a thriving partnership that has generated over 20 deals. He explores the essential components of a partner program, offering insights for both newcomers and those looking to expand. Tune in to discover valuable strategies and practical tips for building and optimizing your partner network.
He discussed the following and more:
Developing a partner program: key considerations
The four tiers of partner relationships: referral, reseller, white label, and mergers/acquisitions
Identifying and targeting the right partners: CPAs, brokers, fractional CFOs, and bankers
Practical steps for starting and scaling your partner program
And more…
Three Key Takeaways
Building strong, mutually beneficial relationships is crucial for a successful partner program.
To optimize a partner program, have a clear vision, commit time and resources, provide resources and support to partners, and stay top of mind.
Focusing on specific verticals can enhance the effectiveness and impact of your partnerships.
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Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
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