What is needed for a payroll company to make the Inc. 5000 list and do it four years in a row?
In this episode, Matt Vaadi sits down with Chris Caputo, CEO of Zuma Payroll, to uncover the strategies that helped his company earn a spot on the Inc. 5000 list four years running. From carving out a niche in construction and union payroll to going head-to-head with industry giants, Chris shares the mindset and tactics behind Zuma’s rapid growth.
🔑 Key Takeaways:
How Zuma successfully pivoted from credit card processing into payroll.
Why specializing in construction and union payroll created outsized opportunities.
The sales process shifts from competing on price to selling on value.
Building trust through 350+ five-star Google reviews.
Competing with ADP and Paychex in a crowded market.
Training and leadership strategies that built a resilient sales team.The future of payroll: AI, technology, and why referrals still matter most.
👉 If you want to know how a payroll company can scale in a competitive space and learn the strategies behind Zuma Payroll’s 4x Inc. 5000 growth, this episode is a must-listen.
🗣 If you lead a payroll company, this is for you. Join the Payroll Innovation Group for insights, playbooks, and conversations that move the needle.
https://www.facebook.com/groups/payrollinnovation
💡Take your payroll company to the next level. Get expert strategies for rapid growth!
https://go.guhroo.co/payroll-company-growth
🖥️ Need an easy-to-use White Label HR Software solution?
https://www.guhroo.co/white-label-hr-system-for-companies/
💸 Maximize your value when selling your payroll business or making a partial exit
https://www.guhroo.co/solutions/payroll-company-acquisition/
🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/
💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company
📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U
👉Enjoying the show? Subscribe Now!
►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
• YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c
• Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf
►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co
➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA
👉About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi
👉About the Guest
Find Chris on LinkedIn here:
https://www.linkedin.com/in/chris-caputo-8a577013/
How did Zuma Payroll grow into a 4x Inc 5000 company?How do you get more Google reviews for your business?
What makes construction payroll different from regular payroll?
How do payroll companies use Sandler sales training?
How do you grow a payroll company fast?Should payroll companies niche down to grow?
What is union payroll and how does it work?How do construction companies handle payroll?How did Zuma Payroll grow in the construction niche?Will AI replace payroll companies?How to grow a payroll company