In this episode of the Payrollin’ Podcast, Lori Brown, CEO of PayNW, shares the strategies, challenges, and lessons that propelled her payroll company to grow from $500K to $13M in just a few years. She discusses the pivotal role acquisitions and industry relationships played in their growth, along with the hard-earned lessons from a costly sales experiment that didn’t go as planned.
Lori also highlights the importance of strategic leadership, the power of being present in industry spaces, and how the IPPA community has supported PayNW’s continued success.
From the value of peer groups to the nuances of scaling a growing team, Lori offers actionable insights for payroll professionals, business owners, and industry leaders. Listeners will learn how acquisitions can accelerate growth, why sales teams aren't always the answer, and the mindset shifts that support long-term success.
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👉About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi
👉About the Guest
Find Lori on LinkedIn here: https://www.linkedin.com/in/lori-brown-sphr-cpp/
Read her blog, Leading with Lori, here: https://www.paynw.com/leading-with-lori
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Top Business Mistakes to Avoid When Scaling a Payroll Business – Insights from PayNW CEO Lori Brown
Lori Brown Shares Her Strategy, Lessons & Mistakes