Most ISOs are built on the foundation of a successful and productive sales force. But as they grow, many struggle to build an effective and efficient operational back office to adequately support those sales.
On Payments Ground Game, we go under the operational hood of payments ISOs. Let's take a deep dive into the operational tactics you can use to strategically scale performance and the bottom line of your ISO.
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Most ISOs are built on the foundation of a successful and productive sales force. But as they grow, many struggle to build an effective and efficient operational back office to adequately support those sales.
On Payments Ground Game, we go under the operational hood of payments ISOs. Let's take a deep dive into the operational tactics you can use to strategically scale performance and the bottom line of your ISO.
Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth
Payments Ground Game
21 minutes 40 seconds
1 year ago
Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth
In this episode, hosts Elaina Smith and Kevin Smith take a close look at the crucial component of sales strategy: customer acquisition cost. They share insights on how to calculate this important number and discuss the implications for strategic decision-making. Using real-life examples and practical tips, they guide ISOs and agents on understanding the cost of acquiring new clients and balancing it with potential revenue. Tune in to learn how to effectively manage marketing spend and ensure a positive return on investment in the pursuit of new business.
Payments Ground Game
Most ISOs are built on the foundation of a successful and productive sales force. But as they grow, many struggle to build an effective and efficient operational back office to adequately support those sales.
On Payments Ground Game, we go under the operational hood of payments ISOs. Let's take a deep dive into the operational tactics you can use to strategically scale performance and the bottom line of your ISO.
