Most ISOs are built on the foundation of a successful and productive sales force. But as they grow, many struggle to build an effective and efficient operational back office to adequately support those sales.
On Payments Ground Game, we go under the operational hood of payments ISOs. Let's take a deep dive into the operational tactics you can use to strategically scale performance and the bottom line of your ISO.
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Most ISOs are built on the foundation of a successful and productive sales force. But as they grow, many struggle to build an effective and efficient operational back office to adequately support those sales.
On Payments Ground Game, we go under the operational hood of payments ISOs. Let's take a deep dive into the operational tactics you can use to strategically scale performance and the bottom line of your ISO.
Building Revenue Streams: ISV Payment Partnerships Demystified
Payments Ground Game
30 minutes 47 seconds
5 months ago
Building Revenue Streams: ISV Payment Partnerships Demystified
On this episode of Payments Ground Game, hosts Elaina and Kevin Smith pull back the curtain on the process of monetizing payments for ISVs entering the space. Inspired by a recent conversation with an ISV looking to transition from Stripe to a more lucrative payments partnership, Elaina and Kevin walk listeners through the critical questions and considerations every software vendor should explore before signing on the dotted line.From understanding your business model and mapping out the payments process, to divvying up responsibilities like underwriting, risk, and customer service, this candid, "off-the-cuff" discussion covers the nuts and bolts ISVs need to navigate. The duo dives into the importance of knowing your card mix, choosing between cookie-cutter or custom pricing, and the often overlooked complexities of hardware certification and billing.Along the way, they stress the value of slowing down negotiations, investing in expert consultants and attorneys, and having thoughtful discussions about risk and revenue shares—rather than jumping straight to price. If you’re an ISV thinking about getting into the payments game, or just want to avoid the biggest pitfalls, this episode is packed with practical advice, real-world scenarios, and the kind of questions you should demand answers to before you launch.
Payments Ground Game
Most ISOs are built on the foundation of a successful and productive sales force. But as they grow, many struggle to build an effective and efficient operational back office to adequately support those sales.
On Payments Ground Game, we go under the operational hood of payments ISOs. Let's take a deep dive into the operational tactics you can use to strategically scale performance and the bottom line of your ISO.
