Customer retention is a critical focus for platforms. Ian Hillis sat down with Andrea Kando, Chief Payments and Strategy Officer at TouchBistro, a leading restaurant management software provider, to explore how software companies can keep their customers engaged and satisfied. With years of experience in payments and strategy, Andrea provides a comprehensive perspective on the challenges and opportunities of user retention for software platforms.
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Customer retention is a critical focus for platforms. Ian Hillis sat down with Andrea Kando, Chief Payments and Strategy Officer at TouchBistro, a leading restaurant management software provider, to explore how software companies can keep their customers engaged and satisfied. With years of experience in payments and strategy, Andrea provides a comprehensive perspective on the challenges and opportunities of user retention for software platforms.
Episode 41 | Unleash the power of payments: Expert marketing tips for software companies
PayFAQ: The Embedded Payments Podcast
17 minutes
1 year ago
Episode 41 | Unleash the power of payments: Expert marketing tips for software companies
In this episode of PayFAQ: The Embedded Payments podcast, Brittany Clark, SVP and Head of Marketing at Payrix and Worldpay for Platforms shared her insights on how software companies can effectively market embedded payments with Ian Hillis. With over 15 years of experience in B2B and B2C marketing, Brittany brought a wealth of knowledge to the conversation, highlighting the significance of customer-centric strategies and the unique opportunities and challenges of promoting Embedded Payment so...
PayFAQ: The Embedded Payments Podcast
Customer retention is a critical focus for platforms. Ian Hillis sat down with Andrea Kando, Chief Payments and Strategy Officer at TouchBistro, a leading restaurant management software provider, to explore how software companies can keep their customers engaged and satisfied. With years of experience in payments and strategy, Andrea provides a comprehensive perspective on the challenges and opportunities of user retention for software platforms.
