Brian Halligan - Founder at HubSpot

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Pattern Recognition - Investing in the Future

John Hu

39 episodes

6 days ago

Pattern Recognition ties together insights across world-class venture capitalists, private equity investors, and startup founders as they invest and manage billions of dollars of capital. Join our host, John Hu, as we dig into the patterns that senior decisionmakers look for as they move markets and stoke innovation. From finance to sales and marketing, we'll dive deeply into every aspect of what it takes to build the next game-changing business. For show notes and more head over to patternrecognitionpod.com

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Brian Halligan - Founder at HubSpot - Demandgen Flywheels

Pattern Recognition - Investing in the Future

33 minutes 22 seconds

5 years ago

Brian Halligan - Founder at HubSpot - Demandgen Flywheels

With a $6bn+ market cap, HubSpot has revolutionized marketing. Brian Halligan, HubSpot's CEO and Founder, and I sit down to discuss how the entire customer experience, from discovery to post-purchase, is the defining factor of winning companies today. From there, we discuss what exactly a demandgen flywheel is and how to build one through inbound and content-driven marketing. Brian also shares his take on competing with large incumbents in mature markets and the key KPIs one should hone in on in building a sustainable marketing engine.

For show notes, unreleased episodes, and more check out: https://patternrecognitionpod.com

Twitter: @JohnHeezy | Instagram: @johnghu