Breaking through the unicorn barrier in less than 2 years, Andrew Dudum and his team at hims & hers are on a mission to make medicine more accessible... and they're having a ton of fun while they're at it. Andrew shares his insights around the novel ways hims is building a memorable and unique brand among consumers along with how he thinks about maximizing LTV/CAC. Additionally, we discuss the key performance metrics that are core to hims and hers and how the team measures their performance through concepts like multi-touch attribution. After listening to this episode, it'll be no surprise to you as to why hims has raised venture capital funding from some of the best consumer VCs out there.

For show notes, unreleased episodes, and more check out: https://patternrecognitionpod.com

Twitter: @JohnHeezy | Instagram: @johnghu