Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations.
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations.
Top Healthcare Marketing Trends You Can't Miss in 2023 #177
What trends and strategies should you be aware of to optimize your organization's digital presence?
This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building and video production, and the benefits of investing in social media and Google Ads. He also explores the significance of self-patient appointments, programmatic display advertising, self-pay in healthcare, and much more!
Tune in now to get all the details you need to know about optimizing your healthcare organization's digital presence!
[00:01 - 06:15] Balancing Content Quality & Backlink Building for Improved SEO Performance
[06:16 - 12:07] Unlocking the Potential of Video Content for Medical Practices
[12:08 - 18:00] Investing in Video & Google Ads for Healthcare Advertising
[18:01 - 23:38] Evolving Trends in Healthcare Marketing
[23:39 - 27:25] Wrapping Up!
Key Quotes:
"Video is king. Everybody knows that video is definitely the preferred medium for patients to build trust relationships with you as a potential provider or you as a practice about your care approach.” - Justin Knott
"Content is the backbone to excellent growth SEO strategy." - Justin Knott
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What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
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I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
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Thanks for listening. Justin & Kelley Knott
Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations.
