Host, Victoria Summers, welcomes colleagues Lisa Bance and Nikita Reznik to discuss the role of patient centricity in the drug development process, the impact of identifying the patient need first, and what that looks like in practice. This conversation is based on chapter 6, “Removing Barriers to Participating in Clinical Trials.”Featuring: Lisa Bance, principal at ZS and a leader of ZS’s research and development practice in Europe, and Nikita Reznik, manager at ZS leading ZS’s patient-centr...
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Host, Victoria Summers, welcomes colleagues Lisa Bance and Nikita Reznik to discuss the role of patient centricity in the drug development process, the impact of identifying the patient need first, and what that looks like in practice. This conversation is based on chapter 6, “Removing Barriers to Participating in Clinical Trials.”Featuring: Lisa Bance, principal at ZS and a leader of ZS’s research and development practice in Europe, and Nikita Reznik, manager at ZS leading ZS’s patient-centr...
Host Victoria Summers welcomes colleague Sharon Suchotliff, co-author of the book “Reinventing Patient Centricity,” released in 2022. They discuss what patient centricity is, why it’s no longer only a “nice to have,” but a business imperative, and the impact a patient-centric focus can have for patients, the ecosystem and life sciences business. This conversation is based on chapter 2, “The Forces Propelling Patient Centricity,” and chapter 3, “Defining Patient Centricity.”
Patient Centricity
Host, Victoria Summers, welcomes colleagues Lisa Bance and Nikita Reznik to discuss the role of patient centricity in the drug development process, the impact of identifying the patient need first, and what that looks like in practice. This conversation is based on chapter 6, “Removing Barriers to Participating in Clinical Trials.”Featuring: Lisa Bance, principal at ZS and a leader of ZS’s research and development practice in Europe, and Nikita Reznik, manager at ZS leading ZS’s patient-centr...
