EP 45 | The Unlikely Love Story of Sales & Marketing

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Path to Profit: Lessons From Growth-Driven Business Leaders

GrowthForce LLC

55 episodes

7 months ago

Path to Profit is a podcast looking at business growth from every angle possible. Hear stories of success—and failure—lessons learned from leaders that have grown and scaled their businesses. You’ll learn how to think strategically, get better insight for decision making, and develop a growth mindset that will help you change the way you run your business.Each episode features an interview with a business leader, discussing topics like data-driven decision making, the importance of a strong team culture, getting the most out of failure, the necessity of management accounting, navigating the business lifecycle, and more, all for the purpose of helping you find your own Path to Profit.

All content for Path to Profit: Lessons From Growth-Driven Business Leaders is the property of GrowthForce LLC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business,

Non-Profit

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EP 45 | The Unlikely Love Story of Sales & Marketing

Path to Profit: Lessons From Growth-Driven Business Leaders

38 minutes

1 year ago

EP 45 | The Unlikely Love Story of Sales & Marketing

“My sales and marketing team are working in silos.”Sound familiar? It’s not uncommon for these two departments to be out of sync. We are here to tell you when these two departments work together, revenue soars. Enter the M2S (Marketing To Sales) Framework, coined by none other than our guest: Austin LaRoche, CEO of ATAK Interactive. Austin joins our host Stephen King to talk about the key to aligning your teams, driving seamless conversions, and creating a unified force that doesn’t just attract clients but turns them into loyal advocates!Transform the way you approach marketing & dive deep into the nitty gritty. Get ready to take notes—this episode is packed with insights you won’t want to miss…They discuss:

The M2S (Marketing To Sales) framework concept & how it simplifies the sales process
How to define your ICP (Ideal Client Profile)
The difference between SEO & Paid Search
CPC (Cost Per Click) strategies
How to get better conversions
The importance of social proof
2 things people evaluate when on your website
ROI of marketing
Vanity Metrics
EOS & the concept of Traction

Make sure to follow us on Twitter/Facebook/LinkedIn at @GrowthForce & Instagram at @GrowthForceHQ!