EP 36 | The Anatomy Of A Press Release

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Path to Profit: Lessons From Growth-Driven Business Leaders

GrowthForce LLC

55 episodes

7 months ago

Path to Profit is a podcast looking at business growth from every angle possible. Hear stories of success—and failure—lessons learned from leaders that have grown and scaled their businesses. You’ll learn how to think strategically, get better insight for decision making, and develop a growth mindset that will help you change the way you run your business.Each episode features an interview with a business leader, discussing topics like data-driven decision making, the importance of a strong team culture, getting the most out of failure, the necessity of management accounting, navigating the business lifecycle, and more, all for the purpose of helping you find your own Path to Profit.

All content for Path to Profit: Lessons From Growth-Driven Business Leaders is the property of GrowthForce LLC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business,

Non-Profit

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EP 36 | The Anatomy Of A Press Release

Path to Profit: Lessons From Growth-Driven Business Leaders

36 minutes

2 years ago

EP 36 | The Anatomy Of A Press Release

Let’s rewind the clock back 25 years to the era of sending a press release through fax machines. Those days are long gone, but the press release still remains an effective marketing tactic to get in front of your target audience. Now, in a digital space. Mickie Kennedy, founder of eReleases joins this episode of Path To Profit to uncover the keys to unleashing the true potential of press releases.Mickie reflects on the challenges and triumphs that shaped the revolution of press releases.Whether you're an entrepreneur, marketer, or a curious listener, this episode is your backstage pass.We Discuss:

The evolution of press releases over the last 25 years, from fax to email

How Mickie came to launch eReleases

Best practices for getting journalists attention

The important elements of an effective press release

Why small businesses need press releases just as much as bigger companies

The dangers of micromanaging

How he stopped micromanaging and started focusing on growing the business

Mickie’s proudest press release

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