
In this episode of The Path to Partnership Podcast, we welcome Tim Loh, Assistant Commissioner at the Australian Taxation Office (ATO) and a name (and face) many Australians came to recognise during the COVID-19 pandemic.
Thrust into the spotlight as the public face of the ATO during a time of national uncertainty, Tim stepped far outside his comfort zone to lead public communications across TV, radio, and press. His calm, clear messaging and a style people resonated with, Tim helped guide millions of Australians individuals, small businesses, and tax professionals alike through complex support programs and changing tax measures.
Tim shares how that experience reshaped his understanding of leadership, the importance of authentic communication, and what it takes to build trust at scale. He also opens up about his journey from private practice to public service, and how the ATO is working more closely than ever with practitioners to support a stronger, fairer tax system.
This is a must-listen for aspiring leaders, partners-in-waiting, and anyone curious about what how the power of a personal brand can be leveraged.