Path to Growth: Conversations with Leaders on Go-To-Market
Tracy Young
32 episodes
3 weeks ago
Every great leader has a story to tell. TigerEye’s Path to Growth podcast is where leaders in B2B sales, marketing and customer success share their story. Each episode is a thirty minute masterclass in GTM covering leadership, strategy and growth in challenging markets.
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Every great leader has a story to tell. TigerEye’s Path to Growth podcast is where leaders in B2B sales, marketing and customer success share their story. Each episode is a thirty minute masterclass in GTM covering leadership, strategy and growth in challenging markets.
Path to Growth: Conversations with Leaders on Go-To-Market
43 minutes 7 seconds
7 months ago
Sarah Franklin | CEO, Lattice
In this episode of Path to Growth, Tracy Young talks with Sarah Franklin, CEO of Lattice and former CMO at Salesforce, about her unconventional career journey and the leadership lessons she’s carried with her along the way. Sarah shares how her background in chemical engineering and biochemistry laid the foundation for a career in tech, marketing, and now executive leadership. She reflects on the transition from CMO to CEO, what she brought with her from 15 years at Salesforce, and how frameworks like the V2MOM help her set priorities and keep teams aligned.
The conversation also dives into how AI is already transforming the HR space—and why now is a defining moment for HR leaders to take charge of their tech stack. Sarah and Tracy discuss decision-making, leadership in times of crisis, the difference between selling to revenue teams and HR teams, and how to maintain curiosity and courage through change. Sarah closes with heartfelt advice to those early in their careers: trust yourself more, think long-term, and always be learning.
This episode is packed with real talk, practical insight, and thoughtful reflections from one of tech’s most respected leaders.
Path to Growth: Conversations with Leaders on Go-To-Market
Every great leader has a story to tell. TigerEye’s Path to Growth podcast is where leaders in B2B sales, marketing and customer success share their story. Each episode is a thirty minute masterclass in GTM covering leadership, strategy and growth in challenging markets.
