Joe Masi, CEO of Triptent and founder and CEO of Believe Baby, shares his journey of starting a sustainable diaper business. Inspired by an article about diaper needs in the United States, Joe felt compelled to make a difference. He decided to create bamboo diapers that are better for the environment and the skin. Joe emphasizes the importance of having a great team and trusting them to run the company, allowing him to focus on other projects and helping others. He also discusses the challenges of breaking into a market dominated by big players and the importance of having a cause that drives you. In this conversation, Joe Masi and Jason Tifford discuss the importance of work ethic, trusting others, and focusing on the quality of work rather than just the end result. Joe shares his personal experience of losing his father and how it motivated him to work hard and make a difference. They also explore the impact of trust on relationships and the value of asking rather than telling. Joe reflects on his career in marketing and the opportunities it has provided for personal growth and travel. Overall, the conversation emphasizes the importance of trust, respect, and continuous improvement.