Brand Wars - Coke vs Pepsi.

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Past Tense

Elias Gray — a voice from the past.

11 episodes

5 days ago

History Without Boredom: The Podcast You'll Binge-Listen To Do you think history is just about dull dates and dusty archives? Our podcast, "Tense Past," is here to prove you wrong. We transform complex historical events into thrilling narratives that are more captivating than any TV show. Forget monotonous lectures—here, you'll find intrigue, surprising discoveries, and lively debates. In each episode, you will be surprised, you will sympathize with the heroes of the past, and you will argue with the hosts. We cover everything you wanted to know "The past is never dead. It’s just tense."

Society & Culture

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Society & Culture

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Brand Wars - Coke vs Pepsi.

Past Tense

33 minutes 5 seconds

4 months ago

Brand Wars - Coke vs Pepsi.

Dive deep into the ultimate corporate rivalry in this episode of BrandWars: Coke vs. Pepsi. This isn't just a story about soda; it's acentury-long battle for global domination that has shaped advertising, popculture, and even international politics. We uncover the shocking origins ofCoca-Cola, including its most controversial ingredient, and how Pepsi rose frombankruptcy to challenge a giant. Explore the brilliant marketing strategiesbehind Coke's timeless Christmas campaigns and the revolutionary "PepsiGeneration."

Relive the audacious "Pepsi Challenge" that forced Coke into itsbiggest marketing blunder, the "New Coke" fiasco. Discover theincredible true story of how Pepsi acquired a Soviet naval fleet in a bizarrebarter deal for vodka. We'll analyze the high-stakes celebrity arms race,featuring Michael Jackson, Madonna, and Whitney Houston, and the multi-milliondollar advertising showdowns during the Super Bowl.

Finally, we reveal how changing health trends and a series of PR disastersled Pepsi to strategically surrender the cola war to focus on a diversifiedportfolio of snacks and drinks, a move that ultimately saved the company. Learnwhy Coca-Cola won the battle of the colas, but how PepsiCo remains a formidabletitan in the war for your wallet. This is the definitive story of the BrandWars between Coca-Cola and Pepsi, packed with history, strategy, andlegendary tales.

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