Growing up in the 70’s, soccer was barely a footnote when it came to the sports culture here in the States. The North American Soccer League was trying to compete with the other leagues, but the game just didn’t have the appeal that it does in much of the world. It lacked the star power that other sports had. Until…   In 1975, the New York Cosmos signed Edson Arantes do Nascimento, the Brazilian superstar known across the globe simply as… Pele. That’s right, Pele was coming to America… North America, NYC, The Big Apple… and with it, soccer was about to experience a boom in the U.S. Michael Lewis was just a young sports reporter looking to get a beat covering one of the four sports he grew up loving… Baseball, football, basketball, and hockey… Soccer wasn’t on that list. Not even close. But the young scribe was given a shot to cover the Rochester Lancers of the NASL… and his career and life were never the same. Over 50 years later, he’s written 9 books on the sport, including Soccer for Dummies and Alive and Kicking: The incredible but true story of the Rochester Lancers.  That opportunity to cover the NASL allowed Michael to get a firsthand look at what he calls the biggest “BANG” for soccer in the United States: the arrival of Pele. He tells us how the global sensation arrived with no ego as an ambassador to the sport that saw him win 3 World Cups for Brazil in 1958, 1962, and 1970. He went from the pinnacle of the sport to a fledgling league, and did everything he could to bring attention to the sport he was famous for playing… Famous everywhere except maybe in the States…. But that was about to change. Pele was a man of the people, and that was apparent everywhere he went. He would talk with the guys in the kitchen of the restaurant as he was about to be introduced at his inaugural press conference in America. He would sign autographs for hours and give the jersey off his back to fellow players. In 1977, he led the Cosmos to the Soccer Bowl, winning in the quarterfinals in front of almost 78,000 fans at Giants Stadium before winning the Soccer Bowl in Oregon three weeks later. After the match, Brazilian journalists on hand to cover their famous countrymen carried him on their shoulders and paraded him around the locker room in jubilation at the conclusion of the superstar’s incredible career. Michael Lewis was in that locker room and says almost 50 years later it’s still the most amazing postgame celebration he’s ever witnessed. Next summer, Lewis will cover his 14th World Cup… and when the finals of that tournament are played at Met Life Stadium, right where Giants Stadium used to stand, his career will have come full circle to when a young reporter was given a beat he didn’t really want… and set him on a course that changed his life and gave him the opportunity to cover the greatest player and ambassador the sport has ever known… Pele. Listen wherever you get your podcasts and leave a review if you wish. Learn more about your ad choices. Visit megaphone.fm/adchoices