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Hear from the world’s best Professional Services Marketing & Business Development Leaders.
New episodes released every Tuesday.
Episode 177 - Guy Alvarez of InnovAItion Partners on AI & Legal Marketing: Where Are We and What Comes Next?
Passle CMO Series Podcast
26 minutes 29 seconds
3 months ago
Episode 177 - Guy Alvarez of InnovAItion Partners on AI & Legal Marketing: Where Are We and What Comes Next?
AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation.
In this episode, Charles Cousins speaks with Guy Alvarez, lawyer-turned-entrepreneur and founder of InnovAItion Partners, on why marketing and BD leaders need a seat at the AI table, and how their involvement can drive innovation, meet client expectations, and give firms a competitive edge.
Guy and Charles cover:
Guy’s journey into legal marketing and the work he has done with Good2bSocial
The pivot towards AI and the turning point for this
Key insights from Guy's recent survey on AI adoption in legal marketing and BD
The current position of the legal field in adopting AI into marketing and BD
The role legal marketers should be playing when it comes to AI strategy.
The steps firms should be taking to move in the right direction in adopting AI into marketing and BD
Advice for team leaders or individuals navigating the space of AI adoption and how they can set themselves up for success
Passle CMO Series Podcast
Hear from the world’s best Professional Services Marketing & Business Development Leaders.
New episodes released every Tuesday.
