Diversity, Equity, and Inclusion has become a critical framework for organisations striving to create more supportive environments for both current and prospective employees. As the competition for talent intensifies, firms are recognising the importance of addressing gaps in representation. Today's guest on CMO Series REPRESENTS is someone well-versed in driving meaningful change and is here to discuss why building a culture of belonging matters. Olivia Backon is joined by Paul Modley, AMS’s Managing Director of Diversity, Equity, Inclusion, and Belonging.  Paul’s journey has been powerful and inspiring, taking him from his working-class roots in Wales to the London 2012 Olympic and Paralympic Games, and now leading the charge at AMS where he has created a global Diversity, Equity, Inclusion, and Belonging Centre of Excellence to ensure that existing and emerging talent get the support, resources and recognition they deserve.  Paul and Olivia explore: The influence of Paul’s upbringing in shaping his commitment to social mobility throughout his career How AMS has advanced its DEIB initiatives in response to global pivotal moments  The strategies AMS is implementing to elevate disability inclusion and neurodiversity within workplace conversations How AMS supports clients in navigating their own DEIB journeys while maintaining clarity and consistency in its internal strategy What genuine buy-in for DEIB looks like in practice Practical advice for organisations seeking to strengthen and embed a more impactful DEIB strategy