This week on Passion Projects, I sit down with ⁠Karla Cobreiro⁠, founder of ⁠Cobreiro Comms⁠—a boutique PR and communications consultancy rooted in culture, business, and storytelling. Karla shares how her Cuban roots and Miami upbringing shaped her into the powerhouse connector she is today, and why empathy, instinct, and intention guide everything she does. From coaching execs on what makes a story newsworthy to helping creatives own their narrative, Karla is flipping the script on traditional PR.

Tune in as we talk about building a business with soul, redefining connection in the media landscape, and how Karla’s creating a legacy—cafecito in hand.

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