In this engaging conversation, Tom Cox shares his extensive journey in branding and design, detailing his experiences from working at Coca-Cola to launching his own book, 'What the Hell is This? Creativity and Brand Growth.' He discusses the importance of understanding the 'why' behind design, the creative process he employs, and how he collaborates with clients to achieve brand clarity. Tom emphasizes the need for creative freedom in branding and the confidence that comes from having a structured discovery process. In this conversation, Tom Cox shares insights on building confidence in the design process, the challenges of writing and editing a book, and the importance of understanding brand identity through art movements. He emphasizes the role of designers in evolving established brands and discusses personal rituals that contribute to his success. The conversation concludes with Tom's aspirations to empower artists and engage in more speaking opportunities.
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